![]() ![]() In August 2004, for example, Burnett and DreamWorks SKG sued Fox Broadcasting Co., claiming that the network had ripped off their idea for a boxing-reality show that they were producing for NBC. “He carries a lot of cachet and, I think, can help make it financially viable because he can trade off his reputation.”īurnett also has a reputation for finding himself at the center of disputes over the authorship of ideas. ![]() “To go after the Mark Burnett brand is a significant step,” MacKenzie said. Yahoo and AOL are seeking to dominate this market by turning their online networks into new platforms for watching videos.Ĭustomers - especially young ones - are clamoring for more videos to watch online, said Jack MacKenzie, senior vice president of entertainment at Frank N. ![]() Advertisers are expected to spend nearly $17 billion this year on online ads. Just as in TV, developing shows for the Web is becoming a high-stakes business. Spielberg could not be reached for comment. ![]()
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